1. What is Instagram Engagement Rate?

The Instagram Engagement Rate (ER) measures how actively your audience interacts with your content. It's calculated as the sum of likes and comments divided by your follower count, expressed as a percentage.

2. How Does the Calculator Work?

The calculator uses the standard engagement rate formula:

Where:

• \( Likes \) — Number of likes on a post
• \( Comments \) — Number of comments on a post
• \( Followers \) — Total number of followers

Explanation: This formula shows what percentage of your followers engage with your content.

3. Importance of Engagement Rate

Details: Engagement rate is a key metric for measuring content performance, audience connection, and influencer marketing effectiveness. Higher rates indicate more active and interested followers.

4. Using the Calculator

Tips: Enter the number of likes and comments from a specific post and your current follower count. All values must be positive numbers (followers must be at least 1).

5. Frequently Asked Questions (FAQ)

Q1: What is a good engagement rate on Instagram?
A: Generally, 1-3% is average, 3-6% is good, and above 6% is excellent, though this varies by industry and account size.

Q2: Should I calculate ER per post or overall?
A: Both are useful - per post shows content performance, while average ER shows overall account engagement.

Q3: Does story engagement count in this calculation?
A: This calculator focuses on post engagement. Stories have separate metrics (views, replies, swipe-ups).

Q4: How often should I check my engagement rate?
A: Regular monitoring (weekly or monthly) helps track performance trends and content strategy effectiveness.

Q5: Why is my engagement rate decreasing?
A: Possible reasons include algorithm changes, less engaging content, follower growth outpacing engagement, or shadowbanning.