1. What is Instagram Engagement Rate?

The Instagram Engagement Rate measures how actively your audience interacts with your content. It's calculated by adding likes and comments, dividing by your follower count, and multiplying by 100 to get a percentage.

2. How Does the Calculator Work?

The calculator uses the engagement rate formula:

Where:

• \( Likes \) — Number of likes on a post
• \( Comments \) — Number of comments on a post
• \( Followers \) — Total number of followers

Explanation: The equation shows what percentage of your followers engage with your content. Higher percentages indicate more engaged audiences.

3. Importance of Engagement Rate

Details: Engagement rate is a key metric for influencers and brands to measure content performance, audience quality, and potential reach. Different account sizes have different benchmark rates.

4. Using the Calculator

Tips: Enter the number of likes, comments, and followers from any Instagram post. The calculator works for all account sizes from nano-influencers to mega-influencers.

5. Frequently Asked Questions (FAQ)

Q1: What's a good engagement rate?
A: Generally: 1-3% is average, 3-6% is good, 6%+ is excellent. However, benchmarks vary by industry and account size.

Q2: Does account size affect engagement rate?
A: Yes, typically smaller accounts have higher engagement rates. Nano-influencers (1K-10K) often have rates above 8%.

Q3: Should I include saves in engagement?
A: For a more comprehensive view, some marketers add saves to the calculation (Likes + Comments + Saves)/Followers × 100.

Q4: How often should I check engagement rate?
A: Monitor it weekly or monthly to track trends. Check after major content changes or campaigns.

Q5: Why is my engagement rate dropping?
A: Possible reasons include audience fatigue, algorithm changes, inconsistent posting, or lower-quality content.